He has designed more than 100 cars, ranging from dependable classics, such as the Volkswagen Golf and Fiat Panda, to luxury cars, such as the Maserati Ghibli and Lotus Esprit. He’s been the world’s most successful and influential car designer of the past half a century. Giugiaro obviously hasn’t lost sleep over that failure. Given the Italian passion for cooking pasta al dente, unevenly cooked pasta was (almost) a cardinal sin. The complex shape made it difficult to cook evenly. Giugiaro literally “engineered” a beautiful, futuristic pasta shape, made up of a tube combined with a wave. The Italian obsession with pasta shapes is such that in the early 1980s, Voiello, the premium brand of Barilla, the world’s biggest pasta manufacturer, commissioned the famous industrial designer Giorgetto Giugiaro to come up with the ultimate pasta shape – a shape that would retain the sauce well without absorbing it too much, as well as being decorative or even “architectural”. So imagine my surprise when I found, during my first travels to Italy in the late 1980s, that spaghetti and macaroni are not the only types of noodle – or pasta – eaten there.
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